Jack began his commercial career after transitioning from art school to content and TV work. He used art prize money to launch his career as a self-shooting director in London and grew from making low-budget tour videos to standout content for major brands like New Balance, Adidas, and Google, as well as short documentaries for Channel 4.

He has since become one of the most in-demand directors in the world, known for his ability to work with non-actors and mix tender realism and humour with a highly visual approach.

Jack has worked on huge global campaigns for bet365, Gatorade and Lays, with major sports stars like Lionel Messi, David Beckham and Jayson Taytum. Jack’s work has been repeatedly awarded in major international award shows that include Clio Awards, British Arrows and Creative Circle Awards, alongside honours from Campaign Big and Kinsale. Jack's work has also been included in Campaign Magazine’s list of best ads for the last two years running. He was named in the UK's top 10 directors for 2024.