Jack began his commercial career after transitioning from art school to content and TV work. He used art prize money to launch his career as a self-shooting director in London and grew from making low-budget tour videos to standout content for major brands like New Balance, Adidas, and Google, as well as short documentaries for Channel 4.

He has since become one of the most in-demand directors in the world, known for his ability to work with non-actors and mix tender realism and humour with a highly visual approach.

Jack has worked on huge global campaigns for bet365, Gatorade and Lays, with major sports stars like Lionel Messi, David Beckham and Jayson Taytum. Jack has many awards to his name including Golds at The British Arrows and most recently 3 Clios for bet365.