Aimée-Lee Xu Hsien is an award-winning director working internationally across film and commercials. Her work combines comedy with emotional depth - the result is irreverent, playful, and unexpectedly moving. Proudly Chirish (that's Chinese-Irish), she is committed to telling inclusive stories that champion authentic, diverse representation on screen.

Aimée-Lee has directed commercial campaigns for some of the biggest brands in Australia and the world, including Toyota, Volkswagen and Uber Eats. She has been invited to judge at the D&AD Awards, CICLOPE and AWARD Awards.

Her screen credits include the smash-hit online webseries 'Pleasant Avenue' (2024), which reached over 1 million views on Facebook and saw Aimée-Lee nominated for an Australian Directors Guild Award for Best Directing; and 'Not Russian Anywhere' (2025) which has had over 1 million views on Instagram. The series was nominated for a 2026 AACTA Award and won Best Comedy at the Australian Women’s Film Festival 2025. In 2027, Aimée-Lee will direct her debut feature film, a female led ensemble comedy-heist titled 'The Nest Egg'.