Rabbit is an innovative, Sydney-based production company that works across Australia and New Zealand. We pride ourselves on creative collaboration between our roster of directors, agencies and their clients; this process enables us to create visual content, across all media platforms, to the highest possible standard.
Rachel McDonald
6 Projects

Rachel McDonald is an award-winning director whose body of work spans commercials, music videos, documentaries and narrative films. She was born and raised in a small coastal town in Mississippi, where she absorbed the rhythms of storytelling from a young age. On a mission to tell meaningful stories, Rachel has an innate curiosity that drives her exploration of the world.

Rachel has directed global campaigns for major brands like BMW, Mercedes-Benz (starring Camila Cabello), IKEA, Toyota, Ford, Facebook, Gatorade, Thinx, Cadillac (starring Regina King), Chevy, Microsoft and HP. Her work has been recognised by Cannes Lion (Film Craft), Webby Awards, LIA Awards, Voice of a Woman Award, Source Creative Top 100 Spots, Shorty Awards, The One Show (Craft Direction), Addys (Gold and Bronze), and Cresta Awards, among others. Her “Behind the Post” film for the One Love Foundation earned multiple awards including a Silver Cannes Lion and continues to be used as part of the organisation’s curriculum for recognising and preventing relationship abuse.

Rachel is based in Los Angeles, California and is currently in development on the short film ‘Wild Horses’.

Peloton
Run It Off
→ View Project
Mercedes x Cinderella
Rewrite The Story
→ View Project
BMW
Deferral
→ View Project
Thinx
MENstruation
→ View Project
Tetley Tea
Not Your Average Cup of Tea
→ View Project
Hermanos
Trailer
→ View Project